Writing Samples
Volpara Health Ad Script. Revised script for New Zealand-based company in 2021 for air in US market after providing feedback that an original draft focusing on the extra family bonding time provided by COVID might not land well in US market. What could have been a high-stakes conflict deepened trust with client and advanced my relationship with them. Revised ad instead focused on need to US women to catch up on screenings they may have missed during COVID.
Voiceover: In 2021 more than 250,000 women in the United States are expected to be diagnosed with breast cancer.
On screen visual: 1/3 of breast cancers are not visible in standard screening)
Voiceover: Last year, many women avoided screening due to COVID-19. If you were one of those women, it’s time to get back on schedule. Now more than ever, providers are adopting innovative technology. And women are advocating for their health. Make your voice heard.
Every woman has a right to know:
-The factors linked to her risk of developing cancer—from family history to hormone use
-If she has a higher-than-average likelihood of developing cancer
-What she can do to reduce her risk
-Her precise breast health plan—that may include other breast imaging exams or genetic testing
-What her breasts look like from the inside
On screen visual: >20 % lifetime risk
Additional screening recommended for high-risk women
8 out of 9 women diagnosed have no family history of the disease
Voiceover: And knowing her breast composition is as important as knowing her bra size.
And we all know that one size doesn’t fit all.
On screen visual: 4-6x more likely for dense breasts to develop cancer
40 % Women have dense breasts
Voiceover: Volpara’s AI-powered Breast Health Platform shatters the one-size-fits all approach to breast cancer screening.
On screen visual: 2,000+ Facilities use Volpara software
Voiceover: With individual insight that helps each woman collaborate with her doctor and take an active role finding her own unique path to early detection.
On screen visual: 13.5 million women have had their breast density assessed by Volpara
Voiceover: Every woman that turns to a provider using Volpara software improves its accuracy---creating a healthier future for mothers, daughters, neighbors and friends.
On screen visual: 30 million+ breast images analyzed by Volpara
Voiceover: Help Transform the future of breast cancer – Demand Participation. Visit volparahealth.com
On screen visual: Help us transform – Demand Participation
Copy from Northwest Weight & Wellness Center website: work included new copy for site, refocusing on patient experience and message of healthcare journey
Your support network just got bigger
Sometimes you just want to talk. Especially when you’re in the midst of a major life change.
That’s why X offers both therapeutic counseling and regular support groups for all stages of your weight loss journey.
Support groups
We all need support. Family, friends, coworkers—their support is crucial as we embark on a journey of this magnitude. But there is also no replacement for talking to other people who know exactly what you are going through.
For this reason, we provide twice-monthly guided support groups where patients meet to share experiences with each other. Voice setbacks, victories, and even everyday mundane experiences.
Therapeutic counseling
Changing your relationship with food is not just about restructuring a habit. The process is emotional.
We want you to succeed. That’s why we provide you with all of the tools you need, including ongoing support during your weight loss journey.
We employ a counselor who works exclusively with our patients. Your counselor is part of your medical team and will coordinate with your care with the rest of your weight loss team.
Ghost written blog posts
Opening to ghost written blog entry for Medullan, Inc. Post is one in a series that discussed healthcare consumerism. This particular post defined trends, potential threats and opportunities in the changing healthcare landscape. Writing involved matching voice of client, researching subject, and finding relevant examples for each point.
Healthcare Consumerism Pt 1: It’s Not Just Amazon
Consumer-centricity has historically not been the healthcare industry’s forte. In other industries, from retail to banking — greater strides have been made before and after the digital revolution that started with the dot com boom. Nonetheless, consumerism has come to healthcare, and digital is accelerating its importance and its effects at a remarkable pace.
In this installment, we will we explore:
The forces of consumerism reshaping healthcare, including external threats.
Some promising examples of a response to those threats.
The notable investments incumbents need to make to address the tide head on.