Writing Samples
Copy from Northwest Weight & Wellness Center website: work included new copy for site, refocusing on patient experience and message of healthcare journey
Your support network just got bigger
Sometimes you just want to talk. Especially when you’re in the midst of a major life change.
That’s why X offers both therapeutic counseling and regular support groups for all stages of your weight loss journey.
Support groups
We all need support. Family, friends, coworkers—their support is crucial as we embark on a journey of this magnitude. But there is also no replacement for talking to other people who know exactly what you are going through.
For this reason, we provide twice-monthly guided support groups where patients meet to share experiences with each other. Voice setbacks, victories, and even everyday mundane experiences.
Therapeutic counseling
Changing your relationship with food is not just about restructuring a habit. The process is emotional.
We want you to succeed. That’s why we provide you with all of the tools you need, including ongoing support during your weight loss journey.
We employ a counselor who works exclusively with our patients. Your counselor is part of your medical team and will coordinate with your care with the rest of your weight loss team.
Ghost written blog posts
Opening to ghost written blog entry for Medullan, Inc. Post is one in a series that discussed healthcare consumerism. This particular post defined trends, potential threats and opportunities in the changing healthcare landscape. Writing involved matching voice of client, researching subject, and finding relevant examples for each point.
Healthcare Consumerism Pt 1: It’s Not Just Amazon
Consumer-centricity has historically not been the healthcare industry’s forte. In other industries, from retail to banking — greater strides have been made before and after the digital revolution that started with the dot com boom. Nonetheless, consumerism has come to healthcare, and digital is accelerating its importance and its effects at a remarkable pace.
In this installment, we will we explore:
The forces of consumerism reshaping healthcare, including external threats.
Some promising examples of a response to those threats.
The notable investments incumbents need to make to address the tide head on.