Too tired to finish the day? You’re not alone

This is an article on managing energy levels in the Seattle Times, one in a monthly sponsored-content series I managed.

I developed the relationship with the Seattle Times, selected the topic for the article, selected the spokesperson, trained the spokesperson for media, wrote the talking points for the interview, prepped the spokesperson for the article, and staffed the interview.

High-performing sponsored content for the Seattle Times hit 3-4 times above the goal for total reads. Our content regularly hit 5 times the goal for reads. This story reached 7.4 times our goal for total reads.

Articles in our series had a Meta ads clickthrough rate of 7%. (Any rate over 2% is considered strong.)